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In regards to sports programming, KPIX originated the annual college football East-West Shrine Game for Du Mont, and was the flagship station of the San Francisco Seals of the Pacific Coast League until 1954.In 1952, KPIX and KSFO moved into a new building at 2655 Van Ness Avenue; KPIX moved out of the facility in 1979, when it relocated to a converted 1920s era warehouse on the corner of Battery and Broadway streets (refurbished by the architecture firm Gensler), where KPIX remains to this day (KSFO moved to studios in the Fairmont Hotel, across the hall from the Tonga Room, later in the 1950s).
It was originally owned by Associated Broadcasters, owners of KSFO (560 AM).
Initially, channel 5's signal was transmitted from a tower on top of the Mark Hopkins Hotel on Nob Hill.
It later moved to a shared transmitter tower with KGO-TV (channel 7) at the Sutro Mansion (which was located midway between Mount Sutro and Twin Peaks), and then to the Sutro Tower in 1973.
After lengthy Federal Communications Commission (FCC) hearings, KSFO won the 740 frequency, but later decided to stay at 560 and concentrate its efforts on building a television station.
It traded the 740 frequency to CBS in return for getting the CBS television affiliation for the Bay Area.
740 AM was the last 50,000-watt frequency available in the Bay Area, and KSFO was to raise its power to 50,000 watts after moving to 740.